Full circle with myopia
In 1983, an old article from the Harvard Business Review changed my life.
In 1960, Ted Levitt, a professor at HBS, wrote the most popular article in the Review’s history. Called Marketing Myopia, it… [+1867 chars]
Full circle with myopia
Full circle with myopia
Full circle with myopia Full circle with myopia
Full circle with myopia
Full circle with myopia
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