Localised marketing is a controversial topic amongst advertising experts. However, as the competition for consumer engagement continues to increase, marketers cannot ignore the opportunities ‘localisation’ offers in resonating with their audiences. Zib Digital shares practical strategies to ‘claim the community’ and encourage brand loyalty.Australia - May 2, 2024 — It is widely known amongst experts that ‘local’ digital marketing can be a powerful part of any marketing campaign. It involves targeting audiences within a certain radius, which is most commonly used by brick-and-mortar establishments. However, by reaching nearby consumers in a digital sense, business owners can advertise to those most likely to visit their online shop or engage in their services or products. Zib Digital, a Melbourne-based SEO agency, has spent time understanding the intricacies of their clients' local communities, using this same model to craft effective tailored digital campaigns. 

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