In 2024, marketing spend is witnessing significant shifts towards emotional resonance. New Zealand-based digital marketing agency, Zib Digital highlights the focus on meaningful connections, customer engagement and balancing digital strategies.New Zealand - May 2, 2024 — As businesses navigate the evolving digital marketing landscape, a common trend is emerging faster than ever: ‘creating personal connections with consumers’. Thus opening controversial conversations amongst experts on where to focus advertising spend in order to see the best return. Zib Digital, New Zealand discusses the importance of a balanced approach between top-of-funnel and bottom-of-funnel strategies. They emphasise the significance of combining brand awareness with conversion-focused activities to achieve optimal results for clients.Historically, brands have prioritised immediate and measurable return on investment, which often results in conversion-led activity taking top spot on the agenda. However, it is important to recognise the role that top-of-funnel digital marketing plays in driving overall brand performance.

Related

---