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Business

Cross-functional partnerships with the rest of the c-suite is key to a CMO's value says Doug Martin of General Mills.

General Mills' Chief Brand and Disruptive Growth Officer Doug Martin explains how cross-functional partnerships are key to a CMO's success. Martin was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.

By: Business Insider
  • Jul 19 2024
  • 38
  • 4767 Views
Cross-functional partnerships with the rest of the c-suite is key to a CMO's value says Doug Martin of General Mills.
Cross-functional partnerships
Read the original article on Business Insider

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