In just seven years, PRISM+ has gone from a local player best known for its affordable gaming monitors and smart TVs to a household name reshaping consumer electronics markets across the region.

Today, PRISM+ boasts sixteen retail stores across Singapore and Malaysia and a growing online presence in the Philippines and Australia.

This steady growth reflects PRISM+'s belief that premium, high-performance tech can be affordable, and these products are proving to be popular. In 2022, PRISM+ took the bold step of venturing into a mature home appliances market dominated by established global heavyweights.

Its first product, the PRISM+ Zero Smart Air Conditioner, saw the homegrown brand introduce cutting-edge home automation technologies such as routines, and device usage insights at an unbeatable price — and reset the benchmark for customer expectations for value in that product segment.

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