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Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen

Emily Ketchen, CMO and VP, intelligent devices and international markets at Lenovo, explains how she uses her role to influence products, in an interview at the Cannes Lions 2024 International Festival of Creativity.

By: Business Insider
  • Jun 26 2024
  • 34
  • 4855 Views
Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen
Why the CMO is "the voice of t
Read the original article on Business Insider

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