Elon Musk, CEO of Tesla, SpaceX and X changed his name to Kekius Maximus on social media platform X on Tuesday (Dec 31).

Musk also replied to a post on X with the word "Kek" and changed his profile picture on X to that of 'Pepe The Frog' dressed as a Roman general, without offering an explanation for the changes.

Musk, a major Trump ally, supports cryptocurrencies and this move has sent the price of meme coin PEPE, a digital cryptocurrency soaring.

His net worth crossed US$400 billion (S$544 billion) on Dec 12, the Forbes real-time billionaires list showed, boosted by a nearly 71 per cent surge in the automaker's shares this year and the soaring valuation of his rocket company SpaceX.

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