Dash Hudson Unveils New Social Media Trends Report Highlighting the Impact of Creators and AI

GlobeNewswire

July 29, 2024



NEW YORK, July 29, 2024 (GLOBE NEWSWIRE) -- Dash Hudson is pleased to announce the release of its latest Social Media Trends Report: AI and Creators: Shaping the Next Era of Social Marketing. In this report, a new study by Dash Hudson and NielsenIQ underscores the crucial role of creators in today's social media landscape. The study reinforces the significant impact of entertainment-driven content on TikTok, with beauty brands achieving a 67% average sales increase when their Entertainment Score is 5 or higher over a 52-week period. The Entertainment Score is a patented technology by Dash Hudson that scientifically measures how effectively TikTok content engages a brand's audience.

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