Brands are constantly seeking innovative ways to connect with consumers and stand out on store shelves. The Packaging People, a leading packaging design company, reveals the art of brand storytelling through custom packaging design, a game-changing strategy that elevates brand identity and drives business growth.Australia - September 2, 2024 — Adweek research shows that 80% of consumers are more likely to remember (and eventually purchase from) a brand that tells an authentic story. Melbourne’s leading packaging suppliers, The Packaging People, employ expert designers to harness the power of storytelling to create bespoke packaging solutions that captivate audiences and encourage emotional connections.The business spends time researching and analysing key industry trends to ensure they remain relevant in a saturated market when it comes to custom packaging designs. They announce their findings below: 

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