The latest search updates have sent shockwaves through the digital marketing landscape, leaving many New Zealand businesses scrambling to keep up. However, with the right strategies and expertise, companies can not only adapt but thrive in this new environment.New Zealand - September 10, 2024 — According to Firefly Digital, a leading SEO agency based in Auckland, the key to success lies in understanding the update's focus on user experience and high-quality content."We've seen a significant shift in how Google and other search engines evaluate websites," says a spokesperson on behalf of Firefly Digital. "The algorithm updates reward sites that offer exceptional user experiences, authoritative content and technical excellence. Businesses that prioritise these elements will be well-positioned to maintain or even improve their search engine rankings."

Related

---