Heineken Hides Message in Barry Can't Swim Show at Amsterdam Dance Event Calling for People to Put Away Their Phones

GlobeNewswire

October 18, 2024



Barry Can’t Swim has teamed up with Heineken® to encourage fans to put their hands, not phones in the air at one of October’s biggest music events ADE. Heineken installed innovative technology that delivered a hidden message only visible on phone screens during the opening party at The Loft, headlined by Barry Can’t Swim. Follows research that reveals 41% of Gen Z and Millennials find it frustrating to see a crowd of phones in the air when out at a gig or concert. To help people better enjoy times IRL with f

Related

---