In Front of the Supermarket Shelves no More Than 20 Seconds
This is the maximum time the average consumer takes before deciding whether to buy a product, even when it comes to fruit and vegetables

GlobeNewswire

November 06, 2024



FERRARA, Italy, Nov. 06, 2024 (GLOBE NEWSWIRE) -- The average time a consumer spends in front of the shelves is surprisingly short: between 4 and 20 seconds. This was revealed by Professor Vincenzo Russo, an expert in neuromarketing and consumer psychology at the IULM University in Milan, during the event Fruit and Vegetables and Neuromarketing: Understanding Consumers in a Changing World organised by CSO Italy sponsor of The European Art of Taste project together with the European Union.

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