Videogame voice actors and motion-capture performers have called a strike over failed labour contract negotiations focused around AI-related protections for workers, bringing about another work stoppage in Hollywood.

The SAG-AFTRA has called a strike of the Interactive Media Agreement that covers video game performers, effective July 26, the union said on Thursday (July 25).

The decision follows months of negotiations with major videogame companies including Activision Productions, Electronic Arts, Epic Games, Take-Two Interactive, Disney Character Voices and Warner Bros Discovery's WB Games.

The Interactive Media Agreement expired in November 2022 and was being extended on a monthly basis during the talks.

"Although agreements have been reached on many issues important to SAG-AFTRA members, the employers refuse to plainly affirm, in clear and enforceable language, that they will protect all performers covered by this contract in their AI language," the union said in a statement.

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