Entertainment
Facebook seeks to attract young adults with new community, video features
AUSTIN - Facebook, one of the original social media networks, has become known as the platform of parents and grandparents, while young adults take up photo and video apps like Instagram and TikTok. Meta, the company that owns Facebook, is setting o
AUSTIN - Facebook, one of the original social media networks, has become known as the platform of parents and grandparents, while young adults take up photo and video apps like Instagram and TikTok.
Meta, the company that owns Facebook, is setting out to change that.
While Facebook was originally centred on helping users stay in touch with family and friends, the future lies in helping people expand their networks and make new connections, which lines up with how younger generations use the service, said Tom Alison, head of Facebook at Meta.
"We see young adults turn to Facebook when they make a transition in life. When they move to a new city, they're using Marketplace to furnish their apartments. When they become parents, they're joining parenting groups," Alison said during an interview in Austin, Texas, ahead of an event on Friday (Oct 4) with content creators.
Meta, the company that owns Facebook, is setting out to change that.
While Facebook was originally centred on helping users stay in touch with family and friends, the future lies in helping people expand their networks and make new connections, which lines up with how younger generations use the service, said Tom Alison, head of Facebook at Meta.
"We see young adults turn to Facebook when they make a transition in life. When they move to a new city, they're using Marketplace to furnish their apartments. When they become parents, they're joining parenting groups," Alison said during an interview in Austin, Texas, ahead of an event on Friday (Oct 4) with content creators.