International
Apple’s Thai gaffe shows brands must tread with more care in Asia
Backlash from insulted Thais forced Apple to remove ad and apologise swiftly – a lesson in how soft power can be a double-edged sword.
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info@easybranches.comBacklash from insulted Thais forced Apple to remove ad and apologise swiftly – a lesson in how soft power can be a double-edged sword.