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International

Apple’s Thai gaffe shows brands must tread with more care in Asia

Backlash from insulted Thais forced Apple to remove ad and apologise swiftly – a lesson in how soft power can be a double-edged sword.

By: scmp.com
  • Aug 20 2024
  • 37
  • 3831 Views
Apple’s Thai gaffe shows brands must tread with more care in Asia
Apple’s Thai gaffe shows brand
Backlash from insulted Thais forced Apple to remove ad and apologise swiftly – a lesson in how soft power can be a double-edged sword.

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