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Amazon starts testing ads in its Rufus chatbot

Rufus, Amazon’s recently launched, shopping-focused chatbot, is getting ads soon. That’s according to a changelog published by Amazon this week (first spotted by AdWeek), which states that sponsored ads could soon start appearing in place

By: techcrunch.com

Sep 12 2024
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Amazon starts testing ads in its Rufus chatbot — Amazon starts testing ads in i

Rufus, Amazon’s recently launched, shopping-focused chatbot, is getting ads soon. That’s according to a changelog published by Amazon this week (first spotted by AdWeek), which states that sponsored ads could soon start appearing in placements for Rufus users in the U.S. Ads will be shown based on Amazon search and conversational context, Amazon says, and […]